Case Study: California Bank & Trust boosts visibility and thought leadership with KCD PR

California Bank & Trust wins a dozen awards with KCD PR

California Bank & Trust, a California-based bank, came to KCD PR after many years without a financial PR firm. Their challenge was to build a cohesive integrated marketing, social media, and PR strategy to reach more small and medium-sized business owners and increase the company's visibility with a regional message.

KCD PR developed engaging messaging and press kit materials to build a cohesive narrative. Their solution raised awareness of the bank's role in building California businesses and established its executives as thought leaders. The results included KCD PR securing several local and top-tier media opportunities. They also led an awards program that resulted in California Bank & Trust winning close to a dozen prominent industry awards.

California Bank & Trust