Case Study: Argyle builds mortgage brand recognition with KCD PR

Argyle secures coverage in Forbes and 2023 mortgage thought leadership with KCD PR

Argyle, a fintech company and leading payroll connectivity provider, came to KCD PR with the challenge of growing its brand recognition in the mortgage space, a new vertical for the firm. With no previous exposure, their goal was to increase awareness through earned media, event support, and establishing thought leadership in housing and mortgage-specific industry outlets.

KCD PR designed and implemented a marketing campaign to first build Argyle's credibility by securing coverage in mortgage industry publications before expanding to top-tier national media. The results included consistent coverage in outlets like HousingWire, Forbes, and American Banker, successfully positioning Argyle executives as thought leaders. KCD PR also secured media placements for every mortgage-related company announcement and helped add new mortgage clients in 2023.

Argyle