Case Study: AIG Advisor Group builds standalone brand awareness with KCD PR

AIG Advisor Group secures 38 placements in 2 quarters with KCD PR

The customer, AIG Advisor Group, faced the challenge of communicating the complex divestiture of its wealth management business from its larger parent company. Under pressure from shareholders and Wall Street, they needed to manage the brand separation and articulate the value of their new standalone firm. They engaged the vendor, KCD PR, to implement a comprehensive communications strategy.

KCD PR developed a strategy that included public relations campaigns, targeted media relations, and content creation to position the customer as a thought leader. This approach secured significant positive media coverage, resulting in 38 total placements and over 16.7 million gross impressions. KCD PR also executed 13 company announcements, successfully promoting the firm's key messaging to its target audiences.

AIG Advisor Group