Case Study: Twin Cities Orthopedics boosts brand awareness and patient self-referrals with KC Truth

Twin Cities Orthopedics boosts patient self-referrals 34% with KC Truth

Twin Cities Orthopedics (TCO) faced the challenge of breaking through a crowded healthcare marketplace to become the top-of-mind choice for orthopedic care among Millennial moms. To achieve this, they partnered with the vendor KC Truth for an integrated campaign that included brand strategy, creative development, and media planning.

KC Truth implemented a digital-first, omni-channel campaign with the memorable hook "Ready. Set. TCO." The solution used targeted media tactics like connected TV, digital out-of-home, and paid social to reach the audience. The campaign delivered significant results for Twin Cities Orthopedics, including a 10% increase in brand awareness, a 30% increase in unique reach, and a 34% increase in patient self-referrals.

Twin Cities Orthopedics