Case Study: a well-known OTT provider achieves 40% better performance with Kayzen

Well-known OTT Provider boosts performance by 40% with Kayzen

The customer, a well-known OTT provider, faced challenges in a crowded digital advertising landscape, struggling to find a transparent media partner capable of combating install fraud and running diverse creative formats. Their agency partner needed a solution with significant reach, scalability, and complete data ownership. They partnered with Kayzen for its mobile programmatic advertising platform.

Kayzen implemented a manually curated campaign strategy with a focus on transparency and robust tracking integration. By initially optimizing for cost-per-install before shifting to the true goal of cost per sign-up, Kayzen delivered users at over 40% below the target cost. The results included nearly 100,000 high-quality users, 20,000 new subscribers, and a 300% surge in daily spend over six months.