Case Study: LOVOO Achieves 10.5% Incremental User Engagement with Kayzen

Validating Incrementality in Retargeting with Lovoo

LOVOO, a popular dating app across Europe, wanted more transparency and control over programmatic user acquisition and was also curious whether retargeting existing or churned users could drive incremental engagement and revenue. After previous managed retargeting efforts failed to show clear uplift, the team turned to Kayzen to test whether retargeting could create real incremental value rather than just attributed activity.

Using the Kayzen platform and placebo ads methodology, LOVOO split audiences into test and control groups, measured results with event data from its MMP, and validated the impact over a three-week test. Kayzen helped LOVOO prove a 10.5% incremental increase in user engagement, with more engaging formats like interstitials delivering 54% cheaper cost for higher incremental engagement, enabling LOVOO to build an always-on retargeting strategy.

LOVOO