Case Study: Pink Triangle Press grows spend 7x and improves registrations with Kayzen

Using Hyperlocal Targeting In Campaigns With Pink Triangle Press

Pink Triangle Press, Canada’s leading gay and lesbian media organization, needed a better way to acquire users for its GuySpy dating app. Before working with Kayzen, the team relied on Facebook and Google, but faced limitations around targeting a gay audience, creative flexibility, and transparency, which led them to bring programmatic buying in-house.

Using Kayzen’s programmatic platform and hyperlocal targeting, Pink Triangle Press ran user acquisition and retargeting campaigns across major markets with video and banner ads, combining app whitelists, look-alike audiences, and custom audiences synced from Kochava in-app events. With Kayzen, the company grew spend 7x in one year while maintaining strong registration and GuySpy+ subscription performance, with improved transparency and control.

Pink Triangle Press

Dan Radwan

Paid Media Manager