Case Study: Redbox Mobile boosts app growth with Kayzen's Video+ and Smart Ad Sequencing

Redbox Mobile boosts App Store install conversion by 25% with Kayzen

Redbox Mobile, an app growth agency, collaborated with the vendor Kayzen to enhance their user acquisition strategy. They sought to create a more effective and interconnected approach by aligning their in-app programmatic advertising with their App Store Optimization (ASO) and custom product page efforts.

Kayzen implemented its Video+ product and Smart Ad Sequencing strategy. This solution used interactive video ads to segment users and drive them to highly relevant custom product pages on the App Store. The results were significant, with Kayzen's Smart Ad Sequencing boosting conversion to 'interest' by 3x and Redbox's custom product page strategy improving install conversion rates by +25%.

Redbox Mobile