Case Study: PLAYSTUDIOS boosts in-app purchases with Kayzen RTB re-engagement

PLAYSTUDIOS saw a 42% MoM increase in IAP by in-housing its RTB re-engagement

PLAYSTUDIOS, a social-casino game developer, wanted to strengthen its in-house retargeting strategy for Pop! Slots by bringing back churned paying players and increasing in-app revenue. It approached Kayzen to help build and diversify its re-engagement activity, using Kayzen’s RTB platform to better target valuable users.

Kayzen integrated with PLAYSTUDIOS’ MMP and cost aggregation setup to use granular in-app event and revenue data for segmentation, bid optimization, and campaign measurement. The campaign delivered a 42% month-over-month increase in in-app purchases, a 180% rise in impression-to-purchase rate, an average 65% decrease in CPAs, and reached 100% ROAS within about 120 days.

PLAYSTUDIOS