Case Study: PLAYSTUDIOS boosts retargeting performance with Kayzen

PLAYSTUDIOS boosts retargeting revenue with Kayzen, driving up to 70% of myKonami Slots D7 revenue

playstudios, a globally recognized gaming studio, sought to re-engage lapsed paying users for their myVEGAS Slots and myKonami Slots apps. Their challenge was to achieve a high return on ad spend while maintaining a healthy cost per reattribution. They partnered with vendor Kayzen to expand their retargeting efforts using its programmatic advertising platform.

Kayzen implemented a solution involving sophisticated user segmentation, combining its best practices with the customer's machine learning model, and the creation of tailored video ad creatives. The results were significant, with Kayzen contributing up to 50% of myVEGAS Slots' and 60% of myKonami Slots' retargeting revenue. playstudios successfully scaled its campaigns to a solid six-figure monthly budget while achieving its performance goals.

PLAYSTUDIOS