Case Study: MANIKO Nails boosts new customer acquisition and conversions with Kayzen Video+ ads

MANIKO Nails boosts conversions 40% with Kayzen

MANIKO Nails, a direct-to-consumer eCommerce brand specializing in adhesive gel nail polish, sought to expand beyond its usual advertising channels to find new, incremental audiences. The challenge was to effectively articulate the product's unique benefits and create an immediate purchase impulse. To address this, they partnered with Kayzen to leverage its Video+ ad solutions.

Kayzen implemented a Smart Ad Sequencing strategy using Video+ creatives like Product Gallery and Quizzes to target users at different funnel stages. This approach resulted in conversion rates in the interest stage being three times higher than in the attention stage and a 40% increase in the conversion rate from the collection page to purchase. Kayzen showed the best ROAS for new customer acquisition, and a full-funnel attribution model revealed that 19 out of 20 new customers attributed to Kayzen were purely incremental.

MANIKO Nails