Case Study: Lottoland boosts loyal iOS player growth with Kayzen

Lottoland grows loyal iOS UK players by 53% with Kayzen

The customer, Lottoland, an online lottery and gaming operator, faced the challenge of moving beyond superficial user acquisition metrics like installs and first deposits. Their goal was to prioritize long-term player value by targeting users who would become repeat depositors. Partnering with vendor Kayzen and its mobile DSP platform, they sought to optimize for deeper funnel milestones.

Kayzen's solution utilized its kAI Suite, including tools for inventory analysis, ML-driven bidding, and bid diagnostics, to optimize the campaign for repeat deposit behavior. This strategy delivered a measurable impact, resulting in a 36% reduction in cost per repeat depositor, a 275% uplift in players reaching their 5th deposit, and a 53% improvement in the install-to-loyal-player conversion rate.

Lottoland