Case Study: Liga Stavok scales user acquisition 6x at target CPA with Kayzen

Liga Stavok scales UA 6x in six months with Kayzen

Liga Stavok, a leading sports betting brand, needed to aggressively grow adoption of its mobile app by acquiring new depositing users at a target cost per acquisition (CPA). The challenge was to find a partner that could quickly ramp up programmatic user acquisition spending without sacrificing efficiency and optimize for valuable post-install deposit events, not just installs. They chose Kayzen’s fully managed programmatic service to handle this.

Kayzen implemented its fully managed DSP service, combining automated CPA bidding with hands-on campaign management from a dedicated trading team. Their approach involved rapid experimentation to quickly identify efficient supply paths and high-performing creatives, all while optimizing directly for deposit events. This solution allowed Liga Stavok to hit its target CPA within just 2-3 weeks and then scale its monthly user acquisition volume by 6x over the first six months while consistently maintaining the target CPA.

Liga Stavok