Case Study: Customlytics Achieves 50% Lower CPI and CPA with Kayzen

Customlytics grows UA campaigns on Kayzen as they outperform largest global DSP

Customlytics, a Berlin-based mobile technology and marketing consultancy, was running programmatic user acquisition campaigns for a non-gaming app developer on a large legacy DSP and struggled to meet marketing KPIs. To improve installs, subscriber conversions, and overall performance while staying in full self-serve control, they turned to Kayzen’s mobile programmatic advertising platform.

With Kayzen, Customlytics completed onboarding, integrated events through Kochava, and launched campaigns using contextual targeting and lookalike modeling across major RTB exchanges in display, native, and video. After five weeks, they switched from exploration to optimization and saw average installs rise 32% week over week, CPI drop by almost 50%, and CPA fall by 58%, with overall CPI and CPA about 50% lower than on the legacy DSP while spending a four-digit daily budget.

Customlytics