Case Study: Co-op boosts summer footfall and engagement with Kayzen's Video+ creative

Co-op reaches 2.2 million users in 2 months with Kayzen

The Co-op, a prominent UK-based retailer, worked with its agency Dentsu and vendor Kayzen to move beyond simple app installs and elevate its digital brand presence. Their challenge was to create a campaign that would reach new users and engage them on a deeper level, combining the broad reach of a branding campaign with measurable, interactive engagement.

Kayzen implemented its Video+ ad format with a Quiz end card, which was run as a rewarded video ad within gaming apps. The solution prompted users to engage in a "BBQ vs. Picnic" debate after watching a promotional video. The Kayzen campaign reached over 2.2 million unique users, achieved a 93% view-through rate, and drove over 400,000 ad interactions. It also generated nearly 1.9 million website visits and contributed to a 17% uplift in average weekly organic app installs.

Co-op