Case Study: BetRivers doubles registrations and grows FTDs with Kayzen

BetRivers doubles registrations and grows FTDs 60% with Kayzen

BetRivers, a top-tier online sports betting and casino platform, faced the challenge of scaling mobile user acquisition in Ontario's competitive iGaming market without burning through the same audience or compromising long-term value. To achieve this, they partnered with their agency, Z2A Digital, which leveraged Kayzen's programmatic infrastructure and its kAI Explorer planning tool.

Z2A Digital implemented a dual-track campaign on Kayzen, splitting strategy between app and mobile web environments to independently optimize for performance and reach. Utilizing Kayzen's granular targeting and machine learning optimization via kAI Core, the campaign drove efficient scale. The results were significant: registrations more than doubled, climbing from approximately 2,800 to over 6,000, and First-Time Deposits grew by over 60%, totaling more than 2,500.

BetRivers