Case Study: Albertsons drives 12X awareness lift and 570% higher CTR with Kayzen and AdArcade

Albertsons boosts O Organics awareness 12X with Kayzen

Albertsons sought to reach Gen Z and Millennial audiences with its O Organics brand through mobile gaming but faced challenges in finding the right player demographics and creating ads that were engaging rather than disruptive. Partnering with Kayzen, Albertsons used their Smart App Categories and Inventory Price tools to identify and efficiently target the optimal gaming environments for its campaign.

Using Kayzen's platform, AdArcade implemented its Native Playable ad technology to deliver highly engaging, gamified creatives that matched the native gameplay of targeted apps. This solution from Kayzen and AdArcade drove extraordinary results, including a 12x lift in overall awareness, a CTR 34% higher than benchmark, and a ROAS that exceeded Facebook ads by over 70%.

Albertsons