Case Study: a leading European brand-performance agency accelerates mobile growth with Kayzen

a leading European brand-performance agency scales past $20 million with Kayzen

The customer, a leading European brand-performance agency, faced the challenge of future-proofing its advertising operations and delivering unique value to its clients in the mobile space. To eliminate middlemen and access inventory more competitively, the agency needed to in-house the ability to run high-performing, rich media mobile campaigns but found the cost of developing its own bidding and optimization technology prohibitive. They turned to vendor Kayzen for a solution.

Kayzen provided its platform through a unique commercial structure, enabling the agency to license the technology without losing budget to media spend margins. This bespoke integration gave the agency complete control, transparency, and access to data, allowing them to develop their own intelligence tools and deliver guaranteed performance outcomes for their clients. The partnership with Kayzen resulted in over $20 million in transactions through the platform and allowed the agency to scale its business with a dedicated team of over 15 traders.