Case Study: Watts Farms saves 150 jobs with Kayo Digital

Watts Farms launches eCommerce in 1 week with Kayo Digital, saving 150 jobs

Watts Farms, a B2B fresh produce supplier, faced imminent collapse at the start of the COVID-19 pandemic when its hospitality industry clients shut down, putting 150 jobs and £400,000 of stock at risk. The company challenged vendor Kayo Digital to rapidly build an eCommerce website to launch a direct-to-consumer sales channel and enable home delivery within just seven days.

Kayo Digital designed and developed a minimum viable product eCommerce website in only five days, integrating it with the client's logistics and back-office systems. The solution was supported by a digital marketing strategy to promote the new service. This swift action by Kayo Digital generated £4 million in revenue in the first year, saved all 150 jobs, and provided national exposure, successfully transforming the business.

Watts Farms