Kaweb
18 Case Studies
Case Study: L&S Engineers boosts monthly revenue by £400k with Kaweb PPC optimisation
A Kaweb Case Study
L&S Engineers boosts monthly revenue by £400k with Kaweb
L&S Engineers, a major UK spare parts stockist, approached Kaweb to improve their PPC campaigns on Google and Bing Ads. The challenge was that their account structure was inefficient, with over 100 campaigns and 3,500 ad groups. A previously high ROAS was dropping, and an investigation revealed that a significant portion of their ad spend was being wasted on their own brand terms and non-performing keywords, which limited visibility for new customer acquisition.
Kaweb implemented a strategic solution by completely restructuring and optimizing the PPC account. They analyzed each keyword's performance, eliminated wasteful spend, and tailored ad copy to specific landing pages. This freed up the budget to focus on high-performing, non-branded search terms. As a result, Kaweb helped L&S Engineers maintain a strong 23:1 ROAS, generate an additional £400k in monthly revenue, and successfully support the launch of new product brands.
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