Case Study: Fowlers Parts boosts online sales with Kaweb's e-commerce and digital marketing

Fowlers Parts boosts online sales 68% with Kaweb

Fowlers Parts, one of the UK's largest motorcycle parts dealers, approached vendor Kaweb seven years ago with the challenge of building a new e-commerce platform. The primary difficulty was the sheer scale of the project, requiring the collation and standardization of data for millions of parts sourced from numerous manufacturers.

Kaweb successfully standardized all the information to create a cohesive website with multiple search journeys for users. The solution led to a 68% increase in online sales, with e-commerce performance eventually overtaking the company's traditional sales channels. The ongoing partnership has also included digital marketing efforts from Kaweb to further advance Fowlers Parts' digital footprint.

Fowlers Parts