Case Study: Typology achieves 106% more orders with Katté & Co

Typology boosts orders 106% with Katté & Co

Typology, a Parisian skincare brand, was struggling to scale efficiently in the US market. Their initial strategy of reusing French campaigns resulted in high cost-per-acquisition and low conversion volumes. The company also faced challenges justifying ad spend due to data discrepancies. They partnered with Katté & Co for a paid social strategy to overcome these hurdles.

Katté & Co implemented a creative refresh focused on user-generated content (UGC), which included sourcing and briefing creators. This new strategy, informed by audience research and a test-and-learn approach, resonated strongly with the US audience. The work by Katté & Co led to a 106% increase in orders, a 29% drop in cost-per-acquisition, and a 111% improvement in return on ad spend.

Typology