Case Study: The Diamond Store achieves 55% higher ROAS with Katté & Co’s Meta restructure and Performance Studio creative

The Diamond Store increases ROAS by 55% with Katté & Co

the diamond store, a trusted UK online jeweller, approached Katté & Co because they were struggling to scale their paid social activity profitably. They needed a full-service management solution with a strong creative focus to improve their inefficient and heavily segmented Meta account structure.

Katté & Co implemented a new, simplified account structure and their Performance Studio team optimized creative assets for social. This strategy, which included tailoring creative across the funnel and consolidating ad sets, led to a significant 87% year-on-year increase in spend. More importantly, it resulted in a 55% increase in ROAS and a 25% decrease in CPA, demonstrating greatly improved efficiency and performance for the diamond store.

The Diamond Store