Case Study: Oliver Bonas increases revenue and ROAS with Katté & Co

Oliver Bonas boosts revenue 7% and ROAS 23% with Katté & Co

Oliver Bonas, an independent British high-street retailer, approached Katté & Co after running their paid search activity in-house. They sought a specialist agency to modernize their account using the latest best practices to maximize performance. An initial audit by Katté & Co revealed challenges including manual bidding, a reliance on Smart Shopping campaigns, minimal non-brand targeting, and undeveloped ad copy and creative, all of which were causing inefficiencies.

Katté & Co implemented a comprehensive strategy that included transitioning the account to Performance Max, a complete account restructure, and a new focus on creative excellence and new customer acquisition. This solution delivered exemplary results, including a 7% increase in revenue for 13% less ad spend. The campaign also achieved a 23% increase in ROAS, a 14% increase in CTR, and a 16% reduction in CPC, significantly improving efficiency and performance for Oliver Bonas.

Oliver Bonas