Case Study: ME+EM drives new customer acquisition at scale with Katté & Co

ME+EM boosts non-brand search revenue 448% with Katté & Co

ME+EM, a British womenswear brand, needed to efficiently scale its paid search activity to acquire new customers while meeting strict ROAS targets. Due to a heavy reliance on branded terms and rising costs in a competitive market, their non-brand campaigns were unable to scale without a significant negative impact on performance. They partnered with Katté & Co for its ecommerce expertise.

Katté & Co implemented a strategy focused on Performance Max and non-brand search, leveraging audience targeting and restructuring the account for efficiency. This approach delivered a 448% year-over-year increase in non-brand revenue from new customers. For Performance Max, 71% of revenue in Q4 came from new customers, successfully challenging the channel's reputation for only targeting existing ones.

ME+EM