Case Study: Finisterre achieves 801% shopping revenue growth with Katté & Co

Finisterre boosts shopping revenue 801% with Katté & Co

Finisterre, a pioneering sustainable outdoors brand, partnered with the agency Katté & Co to manage their paid search and shopping activity. Their challenge was that search was underperforming compared to other channels like social, and they needed an integrated strategy to grow sales both during peak seasons and in off-peak months, with an eye on expanding into the EU and US markets.

Katté & Co implemented a foundational restructure of the paid search account, applying best practices for search and shopping. Their solution included separating keyword match types for transparency, reorganizing Smart Shopping campaigns to prioritize high-value products, and optimizing ad copy. The results were dramatic: shopping revenue increased by 801% year-over-year, while non-brand revenue rose 304% and its ROAS increased 180%, greatly exceeding performance targets.

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