Case Study: END. boosts Q4 and Black Friday revenue with Katté & Co

END. boosts Q4 revenue 28% with Katté & Co

END., a global hybrid commerce clothing retailer, faced a challenge with their paid search and shopping campaigns. Their existing structure could not support the growth needed for key sales peaks like Black Friday and Christmas across multiple markets. The retailer engaged Katté & Co to overhaul their digital advertising strategy.

Katté & Co executed a full restructure of Shopping campaigns and an accelerated build-out for Search, tiering designers by value. They implemented intensive account hygiene and revised reporting for better decision-making. As a result, END. saw a 450% increase in womenswear revenue, a 154% boost during the Black Friday weekend, and a 28% overall revenue increase for Q4, significantly exceeding their target.

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