Case Study: Crew Clothing achieves 25% increase in Share of Search with Katté & Co

Crew Clothing boosts Share of Search by 25% with Katté & Co

Crew Clothing, a British lifestyle brand, approached Katté & Co with the challenge of driving meaningful growth in a highly competitive and volatile market. The vendor implemented a full-funnel YouTube media strategy using Google Ads to address this goal.

Katté & Co's solution utilized a combination of Demand Gen, Video for Views, and Video for Action campaign types, alongside tailored creative content. This strategy delivered significant results, including 1.54 million views, a 12% increase in new users, and a 25% increase in Share of Search. Most notably, locations targeted with the YouTube activity saw ecommerce revenue grow at twice the rate of non-targeted locations year-over-year.

Crew Clothing