Case Study: Humanlinker achieves faster, more focused deal prioritization with Katalyz

How Humanlinker stopped chasing ghost deals — and started closing more with buyer signals

Humanlinker, a company that helps B2B sales teams personalize outreach, faced a significant challenge with sales performance. Despite having a pipeline full of opportunities, their reps were wasting time chasing poor-fit deals and ghost deals due to a lack of visibility into true buyer engagement. This led to inefficient prioritization, blind forecasting, and lost revenue.

By implementing Katalyz's buyer engagement signals and AI deal scoring, Humanlinker gained real-time visibility into buyer behavior. This solution allowed their team to prioritize high-impact opportunities confidently. The results included saving each sales rep five hours per week, improving forecast accuracy, and moving high-engagement buyers through the funnel 25% faster.

Humanlinker

Thibault Brioland

Co-Founder & CEO