Case Study: Adelaide Fringe boosts ticket sales and festival commerce with Katalyst Interactive

Adelaide Fringe sells 825,000 tickets with Katalyst Interactive

Adelaide Fringe, the largest annual arts festival in the Southern Hemisphere, faced a challenge as their critical ticketing website and infrastructure were straining under high traffic and growing online sales. They partnered with Katalyst Interactive to develop a new, scalable commerce website that could support their complex needs.

Katalyst implemented a solution featuring complex API integrations, a high-performance clustered server environment, and custom features like an abandoned cart recovery system and a unique display algorithm to ensure fairness for artists. The resulting platform handled 2.5 million website visits and achieved $16.6 million in box office revenue, with year-on-year sales growth culminating in a record 825,000 tickets sold in 2019.

Adelaide Fringe