Case Study: Tendring District Council drives 10,000+ app downloads with KAT Marketing's Octopus Ahoy! trail

Tendring District Council drives 10,000+ app downloads in 10 weeks with KAT Marketing

The customer, Tendring District Council, partnered with vendor KAT Marketing to create a large-scale public art event that would safely engage the community and celebrate local history amidst the challenges of the ongoing COVID-19 pandemic.

KAT Marketing developed and delivered the "Octopus Ahoy!" event, which involved creating a trail of nearly 100 sculptures and a companion mobile app for tracking them. The results were outstanding, with over 10,000 app downloads, 56,000 sculpture finds, and tens of thousands of pounds raised for local causes. KAT Marketing successfully created a fun and safe activity that left a positive legacy for the Tendring community.

Tendring District Council