Case Study: St Helena Hospice boosts awareness of in-home care in Tendring with KAT Marketing

St Helena Hospice boosts Tendring awareness with KAT Marketing’s summer billboard campaign

St Helena Hospice, a provider of palliative and end-of-life care, sought to raise awareness of its hospice and bereavement services in the Tendring district. Their specific challenge was to highlight their 'in the home' care and generate positive local publicity. They engaged vendor KAT Marketing to develop a promotional campaign concept.

KAT Marketing developed a campaign built around the phrase "At Home With You," which was brought to life through billboard adverts and social media graphics featuring local nurses. The solution included designing adverts for key geographic locations and updating the hospice's supporter mailout. The campaign had a significant positive impact on the understanding of St Helena's activities in the community, successfully raising awareness through targeted messaging and engagement.

St Helena Hospice