Case Study: One Colchester Partnership engages audiences with See You Safer by KAT Marketing

One Colchester Partnership drives 2 million impressions with KAT Marketing

The One Colchester Partnership, a multi-agency group, worked with KAT Marketing to develop a campaign promoting safety for people enjoying the local night-time economy. Their challenge was to effectively engage audiences and communicate key safety messages.

KAT Marketing developed the "See You Safer" campaign, which involved creating a brand, a series of videos, a bespoke website, and a comprehensive PR strategy. The solution included targeted social media engagement, live pop-up events at educational institutions, and distributed merchandise. The campaign was a major success, with the promotional video achieving over two million impressions and the initiative engaging thousands of students directly. KAT Marketing's work resulted in widespread positive press coverage and established "See You Safer" as a valued theme across the county.