Case Study: Northern Colchester Area Steering Group improves BID communications and election planning with KAT Marketing

Northern Colchester Area Steering Group launches BID comms hub with KAT Marketing for June 2021 ballot

The Northern Colchester Area Steering Group, representing local businesses, commissioned KAT Marketing to provide communications and digital support for a Business Improvement District (BID) feasibility study. Their challenge was to create an election campaign set of communications and support tools to assist with this initial stage.

KAT Marketing implemented a comprehensive solution, creating a central website landing page with FAQs and information. They delivered press releases, networking events, and surveys for information delivery and feedback. The website was later repurposed as a business support hub during Covid-19, with the BID ballot process scheduled to resume.