Case Study: North East London NHS Foundation Trust achieves scalable multilingual video engagement with KAT Marketing

North East London NHS Foundation Trust reaches 3.8 million+ impressions with KAT Marketing

North East London NHS Foundation Trust (NELFT) sought to increase awareness and accessibility of its infant feeding support services across its diverse communities. Their challenge was to create scalable, sustainable, and accessible video content that could deliver clear healthcare messaging in multiple languages. KAT Marketing provided a digital solution involving AI-generated avatars and translation services.

KAT Marketing developed a content strategy centered on creating bespoke AI avatars of NELFT staff to act as presenters and narrators in videos. This approach eliminated the need for repeated filming and was complemented by multilingual translation and targeted digital advertising. The results included a scalable framework for future communications and significant audience reach, with over 3.8 million impressions and 250,000 users reached in the first 10 months.

North East London NHS Foundation Trust