KAT Marketing
50 Case Studies
A KAT Marketing Case Study
KAT Marketing was engaged by the National College of Education (NCE) to redevelop its website. The challenge was to support NCE's strategic shift from targeting individual learners to engaging education providers. This required a new custom-built website and content management system (CMS) to refresh the design and user experience, improve navigation, and integrate tools for email marketing and lead capture.
KAT Marketing delivered a bespoke CMS website with an updated UI/UX, including a mega navigation menu and a dedicated resource library. This solution gave the NCE internal team full autonomy over site management and content updates. The results included a modernized site that clearly supports institutional stakeholders, simplifies the user journey, and provides integrated trackable forms for gathering actionable marketing data.