Case Study: Greater Anglia inspires thousands of Essex pupils with Peter Bruff education programme by KAT Marketing

Greater Anglia engages 1,000+ pupils with KAT Marketing's Peter Bruff education programme

The customer, Greater Anglia, sought to inspire primary school students in Essex by creating an educational program focused on engineering, local history, and the benefits of train travel. They tasked their vendor, KAT Marketing, with developing and delivering this free initiative to highlight the work of Victorian engineer Peter Bruff and engage young learners in STEAM subjects.

KAT Marketing delivered a multi-faceted solution, creating an educational activity pack and producing a live, interactive digital art workshop streamed into classrooms. Their campaign included targeted outreach to schools, leveraging existing relationships for strong engagement. The results for Greater Anglia were significant, with KAT Marketing's program directly engaging over 1,000 pupils from 16 schools during the term and providing access to the materials for 147 schools, impacting thousands more students.

Greater Anglia