Case Study: Freedom Funerals creates a caring new brand and website with KAT Marketing

Freedom Funerals reaches first-page Google visibility with KAT Marketing

Freedom Funerals, a longstanding family-run funeral director in Colchester, required a new brand identity and marketing strategy to better convey their personal and empathetic services online and offline. Their challenge was to develop a fresh look for their signage, vehicles, and literature, and to increase awareness and generate new enquiries in their local area. KAT Marketing was engaged to provide a comprehensive plan.

KAT Marketing developed a 12-month marketing plan and created a refreshed brand identity with updated visuals and a new tagline. They built a user-friendly website optimized for search engines, which now appears on the first page of Google. The solution also included launching new services via press releases. The client reported that the new website is much easier to use and successfully encapsulates their service offering.

Freedom Funerals