Case Study: First Essex boosts community engagement and media coverage with KAT Marketing

First Essex earns 24 media stories and 1,300 video views with KAT Marketing

First Essex, a major bus operator in the UK, had marketing objectives to highlight its role within the local community through special initiatives like its 'Poppy Bus' and 'Santa Bus'. They engaged KAT Marketing to build a publicity programme that would maximise local and trade press coverage for these community-focused projects.

KAT Marketing implemented a programme of events including school visits, VIP tours with military dignitaries, and a Christmas video promotion. This strategy successfully generated coverage across 24 media outlets, including a front-page story in a trade publication. The video of a recited Christmas poem received over 1,300 organic views. KAT Marketing delivered significant publicity that underscored First Essex's community involvement.

First Essex