Case Study: Fenwick Colchester creates a festive legacy with KAT Marketing

Fenwick Colchester raises £2,000 for charity with KAT Marketing

The customer, Fenwick Colchester, a flagship luxury store, challenged KAT Marketing to create a festive promotional event to drive positive press coverage and provide a community-based project that would leave a lasting legacy for the town. The vendor was tasked with marking the start of the Christmas shopping season with a visual spectacular.

KAT Marketing delivered a solution involving a projection-mapped cinematic show on the store's frontage and a community sculpture project with local schools. The results included significant local press coverage, a large turnout for the event, and a successful charity auction that raised £2,000 for a local hospice. The vendor's work led to further commissions from the client.

Fenwick Colchester