Case Study: Essex Primary Care Careers boosts recruitment fair attendance with KAT Marketing

Essex Primary Care Careers plans 5 recruitment fairs with KAT Marketing

Essex Primary Care Careers, a division of the NHS, faced significant workforce shortages and challenges in recruiting and retaining qualified staff for the primary care sector. They tasked KAT Marketing with creating and managing a series of recruitment fairs across Essex to showcase local vacancies, raise awareness of career paths, and attract candidates.

KAT Marketing researched and secured venues, created all branded materials, and managed a targeted campaign to secure both exhibitors and public attendees through digital marketing, telemarketing, and local outreach. The vendor handled all aspects of event management, including on-the-day coordination and post-event analysis. The solution was so successful that KAT was secured for future and expanded events, with the client praising the transformation of their digital marketing and the invaluable insight that drove vital attendance and became their most valuable expense for attracting top talent.

Essex Primary Care Careers