Case Study: Essex Primary Care Careers boosts NHS recruitment with KAT Marketing

Essex Primary Care Careers deploys 159 frontline staff with KAT Marketing

Essex Primary Care Careers, part of the NHS, faced the urgent challenge of recruiting a substantial number of frontline staff at the onset of the COVID-19 pandemic to prevent regional NHS services from being overwhelmed. They engaged KAT Marketing to execute a rapid digital recruitment campaign to attract immediate replacements for clinical staff who were ill or in quarantine.

KAT Marketing implemented a quick-acting Facebook advertising campaign featuring eye-catching graphics and targeted adverts for specific roles. This solution drove high levels of engagement and applications. The campaign was a huge success, resulting in 513 candidates being selected for review, which led to 159 vital staff being immediately deployed to frontline NHS services in Essex and Suffolk.

Essex Primary Care Careers