Case Study: Essex County Council drives retrofit engagement with KAT Marketing

Essex County Council drives 97% future interest with KAT Marketing

Essex County Council engaged KAT Marketing to arrange an event that would engage local businesses in the conversation around the energy crisis and the importance of retrofitting buildings. The challenge was to bring together key stakeholders and decision-makers from the public and private sectors to explore energy efficiency and sustainability.

KAT Marketing created, promoted, and delivered the "Retrofit Essex: Backing the Future" event. Their solution included a strategic digital marketing campaign, speaker and exhibitor coordination, and full event management. The results were highly successful, with a Meta campaign achieving a £0.31 cost-per-click, a LinkedIn InMail open rate of 69.37%, and over 200 bookings. The event fostered significant engagement, with 97% of attendees expressing interest in future events, and KAT Marketing received positive feedback for their seamless coordination and professionalism.

Essex County Council