Case Study: Colchester Zoo celebrates its 50th birthday and drives footfall with KAT Marketing

Colchester Zoo raises £115,400 with KAT Marketing

Colchester Zoo, a privately owned zoo ranked among the best in the world, tasked KAT Marketing with creating a campaign to celebrate its 50th birthday. The challenge was to promote the zoo, boost footfall, increase sales, and leave a community legacy through the Stand Tall for Giraffes! public art campaign.

KAT Marketing managed an 18-month project encompassing event management, PR, and digital marketing. The solution included creating a volunteer program, installing 112 giant giraffe sculptures across the city, and executing a viral PR stunt. KAT Marketing also developed a downloadable app for the giraffe trail. Results included over £200,000 in media coverage, 11,000 app downloads, and an auction that raised £115,400, all while significantly increasing regional footfall and retail sales.

Colchester Zoo