Case Study: Pulvis achieves an emotional, imaginative pet urn ad with Kashu Company

Pulvis creates a frame-by-frame animated ad with Kashu Company in 1 first-time project

Pulvis, a Bulgarian brand that produces high-quality pet urns, faced the challenge of creating an animated ad that would resonate with both parents, the decision-makers, and children, who would emotionally engage with the product. They partnered with Kashu to produce a frame-by-frame animated video that could transform the delicate subject of pet loss into an uplifting and imaginative story.

Kashu implemented a solution using hand-drawn animation to craft a touching, wordless narrative. The vendor's illustrator meticulously designed the characters and used a labor-intensive, frame-by-frame process to achieve a fluid and organic feel that conveyed deep emotion. The result was a bittersweet and emotional short film that serves as a touching tribute to the love shared with pets, successfully visualizing how the urns could help children cope with grief through imagination.

Pulvis