Case Study: Pingza achieves 30,000 new users and nearly 1 million views with Kashu's animated explainer video

Pingza reaches close to a million views and 30,000 new users with Kashu

The customer, Pingza, an innovative wine selection app, faced the challenge of increasing brand awareness and growing its customer base. To address this, they partnered with the vendor Kashu Company to produce an animated explainer video that would comprehensively and entertainingly showcase their product.

Kashu implemented a solution focused on a conversational script, minimalist visual storytelling with film references, and a friendly voiceover to create a relatable and engaging video. The results were significant, with the video achieving nearly one million views and directly contributing to the acquisition of over 30,000 new users within a year. Pingza also reported that the animated video was their best-performing creative, achieving the lowest cost per acquired user.

Pingza