Case Study: My Shipping Post boosts email engagement with Kashu Company's animated video production

My Shipping Post boosts email CTR to 5.2% with Kashu Company

My Shipping Post, a company providing software solutions for mail consolidators, faced the challenge of explaining its complex product through email marketing. Their target audience, traditional middle-aged males, was difficult to reach with text-heavy emails that suffered from low engagement. They partnered with Kashu to create an engaging explainer video that would simplify their message and improve email performance.

Kashu developed a 90-second animated explainer video that clearly showcased the software's benefits in an easy-to-grasp way. This solution, implemented by Kashu, resulted in a significant boost to My Shipping Post's email marketing, achieving an average click-through rate of 5.2%. The video also improved demo show rates and, along with supplementary tutorial videos, reduced onboarding time and customer support costs.

My Shipping Post