Case Study: Loox boosts conversions with Kashu Company's animated explainer video

Loox boosts conversion rate by 10% with Kashu Company

Loox, a Shopify app for collecting and displaying customer reviews, faced the challenge of converting website visitors into buyers. They partnered with Kashu to create an animated explainer video that would effectively communicate the product's essential value to their target audience of Shopify merchants.

Kashu developed a strategic video with a youthful and casual tone to resonate with the client's buyer persona. The solution emphasized authentic social proof through photo reviews and showcased a relatable scenario for merchants. This approach delivered significant results for Loox, including a reported 200% company growth increase and a 30% boost in conversion rates after the video's distribution.

Loox