Kashu Company
69 Case Studies
A Kashu Company Case Study
The customer, Level 3 Benefit Advisors, is a boutique health care brokerage firm that sought to disrupt the industry and generate new leads. Their challenge was creating top-of-funnel awareness to demonstrate their innovative approach to a highly targeted audience of conservative CFOs and HR heads. They partnered with the vendor, Kashu, to create an animated explainer video for a video brochure campaign.
Kashu developed a fun, character-animated video that spoke directly to the viewer to stand out and attract open-minded clients. The solution was highly successful; Level 3 reported acquiring five new dream clients within just eight months of the campaign's launch. The vendor Kashu delivered a project that immediately returned on its investment and was ten times more effective at securing meetings than the client's previous traditional marketing strategies.