Case Study: Laudes Foundation advances regenerative farming advocacy with Kashu Company

Laudes Foundation explains regenerative sourcing in a 2-minute animated video with Kashu Company

The Laudes Foundation, a collective of NGOs working to transform agricultural practices towards regeneration, faced the challenge of clearly communicating their global mission to a diverse audience including investors, donors, and policymakers. They partnered with animation vendor Kashu to create an explainer video that would make their complex work in sustainability accessible and compelling to all.

Kashu produced a two-minute, hand-drawn animated video using a character-driven style to achieve an organic and humanistic feel. The solution was built on in-depth research to ensure authenticity, accurately reflecting the lives of smallholder farmers in regions like India and Brazil. The final video successfully provided a clear overview of the foundation's powerful impact, effectively exciting viewers about the movement's goals and its profound potential for transforming supply chains and restoring ecosystems.

Laudes Foundation